Google Adwords

Google Adwords is a pay per click way of advertising that allows a site to be ranked on the first page of the Google search results for the keywords that you choose. Website owners such as yourself have to pay for those ads. The absolutely great part about this is that you do not have to pay one penny until your ad is clicked. When your ad is clicked, you are getting a targeted visitor to your website.

Do you want to get more return with Google Adwords? Follow the guide on, In the meantime, here are a few best practices you need to keep in mind.

  1. Create then refine your keywords as much as possible.

Defining and then refining your keywords is extremely important. By doing this, your ad can only show in the listings when someone searches for the precise keyword phrase. Alternatively, come up with variations of your keyword as much as possible. Use a keyword search tool to expand your keyword list.

  1. Try to advertise only the benefits of your products or services in your ads.

Lots of Google ads don’t really do enough to grab the reader and make them feel hot and fuzzy all over, which is really what you need to get someone to click your ad. That’s because most ad writers focus on the wrong ideas. To be most effective your ad should be able to enumerate more major benefits that the search engine user will get when they either click your ad or use either your products or services.

  1. Use keywords that evoke emotion & encourage enthusiasm.

No one likes to be bored and no one wants to read boring things. So in your ad, make sure to use plenty of power words (tremendous, greatest, unbelievable, etc.) and also plenty of call-to-action phrases (try it now, call now, visit us now) that provoke enthusiasm, emotion, excitement, and response.

  1. Use laser targeted keywords throughout your ad.

The more targeted your ad the better it will run. It’s really that simple. So make sure your headline and your ad description contains the targeted keywords. Google will see the keywords in your title and highlight them in bold, but they’ll also see your keywords used in your ad, and they’ll highlight.

  1. Link all of your ads directly to specific landing pages on your website.

In this era of specialty, people want to be catered to. They just don’t want a cookbook; they want an Italian cookbook. They don’t just want a travel magazine; they want a French travel magazine. Your ad should cater to this mentality. If your ad targets a particular product or service, then develop a landing page specially designed to receive the people who clicked on that ad and who are looking specifically for that product or service.

  1. Track your ROI (return-on-investment) for every ad you run.

While Google monitors the click-through ratio of every ad, Google doesn’t monitor the conversion ratio, which means you don’t know which ad scored you a lead or sale. So to find out which ads are working best, you may want to try using a unique tracking link in every single ad to monitor its conversion ratio. Take for instance example, you may opt to attach each ad to an affiliate tracking link. By doing so, you can be rest assure that every ad you run produces an acceptable ROI.

Ready to get started?

Open a Google Adwords account. Deposit an amount that is within your budget into your account. Use a keyword search tool to help you select profitable keywords. Pick from this list of keywords and use Google Adwords to display your website right at the top in as little as 15 minutes. Pretty amazing and exciting! Now, do you see how you can be making money while you sleep or doing anything else for that matter?